Google has multiple free tools that help businesses across the world grow and expand. Most of these digital tools are not known to many people. Here is a list of google tools that we believe every Kenyan Small Business owner should be using.
If you run a local business, google my business listing directory should be a priority. This tool puts your business on the World map for everyone searching related services or products to see you.
Google Search Console helps you track your site performance, errors and usability. With this tool you can submit a sitemap for your website and see how your pages are performing.
With this free and powerful tool, you can be able to see the source of your website traffic, which pages people are spending time on, where they are located, Sessions by device and much more.
One of the best ways to advertise your small business online is through google ads. In Digital terms it is called Search Engine Marketing. This is where you bid for keyboards for a chance to have your business at the top of the search results.
If you are planning to advertise your website, product or services with google Ads, Keyword Planner will help you plan on the best and valuable keywords to use with the right budget.
This tool helps you join startup communities and offer you digital tools necessary to scale your startup.
Google forms is the easiest tool to use in collecting data online. Some of the tasks you can do with it include; Taking surveys, Registration details, sign up, conducting interviews and getting customer feedback.
Schedule appointments, keep a reminder for your upcoming meetings and record important events with one of the best digital calendars in the market.
With Google Keep, you can easily schedule tasks and manage your daily activities. It is free and very easy to use. More like an online notepad.
With PageSpeed you can check how fast your website is and get access to tools that help you optimize for mobile and other screens.
Also known as Google Digital Skills for Africa, this is a digital courses platform with valuable information to help you run and grow your small business.
There are so many other Google tools available to you for free. Try out which ones works for your business.
We help Small Businesses in signing and setting up these google tools. Contact us for more information.